![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBEuPRxcjSqODmso5MZ39EgZt5LAF4PXeHLSpqynJxTxYMwlUwme4jnJTvCCFjO7H546JZLAXOGIR3iwXgXZanEnNjpqyw3dqBk6g7Syj78Plr4d2hHSZmFc4UvYExJJy0cRcbHCDHTg/s320/masthead+take+two.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkmYJ7cJfNWKO2KNPXzOFR1UiuEAedJnXhq-rlNjURz1xEO1lqOaLtgR569tk2RlHH4h9RFdqTsBbg5YqYywWPlsDoVU4NUNNaiPgULiNxtkDk_7-24V7fPjGf7ynNz8nv9hXfiVLsow/s320/MAF+Postcard+Front+for+Web.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYQ_5NcWCTN50xPWCQfU0RnXRwjDQa57LWmDlqkE1YcTFUt3KYYsK-1TwsHPbLLjHxqU-D33DQqzKjZeXOrUIXzOdkSPsAOdilCXqAniDemUpnnVD-WyVx2MdA5cf-GJMCer8fyOCDsw/s320/MAF+Postcard+-+To+Print.jpg)
I designed this masthead and postcard for a direct marketing company that - among other things - works with clients preparing for trade shows. The client's potential customers (people who will be attending the trade show) receive a personalized postcard telling them a bit about the company and directing them to their personal URL for a chance to win a prize (cameras, iPods, etc.). There they learn more about the company and the upcoming trade show, and the company collects useful information, such as email addresses. The masthead I designed shows up at the top of the URL and creates uniformity with the direct mail piece.