I designed this masthead and postcard for a direct marketing company that - among other things - works with clients preparing for trade shows. The client's potential customers (people who will be attending the trade show) receive a personalized postcard telling them a bit about the company and directing them to their personal URL for a chance to win a prize (cameras, iPods, etc.). There they learn more about the company and the upcoming trade show, and the company collects useful information, such as email addresses. The masthead I designed shows up at the top of the URL and creates uniformity with the direct mail piece.
